If your business isn't performing as well as you'd like, try taking your marketing efforts to Facebook! With very little effort, hardly any cost and just a couple of minutes, you could have a fast and effective way to reach thousands of new customers. Learn how in the following article.
Keep an open mind and ask your Facebook fans to tell you more about themselves. You need to market to a target audience, and asking questions will give you a better idea of the type of people you have coming to your page on a regular basis. Use this information to your advantage the next time you create marketing materials.
Include a picture of yourself. Would you shop in a store where all the staff covered their heads paper bags? Of course not. Use a Facebook photo that reflects your product or service, but make sure that people can see a picture of you somewhere. This builds loyalty and trust.
It is important that all of the images on your Facebook page are the right dimensions for what you plan to use them for. These dimensions change constantly, but there are many pages online which offer a quick reference of what the dimensions are you need for the area you're planning to use the image in, so Google them and check back often.
Give people a reason to follow you. Give them a compelling reason to like your page. Perhaps you can offer discounts or other special incentives. This motivates people to like your page, and what's more, it motivates you to be better. As your followers rise, you'll be more interested in keeping them and getting even more people involved.
As you've read, Facebook can do a lot for any business! Reaching previously untapped markets can now be achieved with the click of a mouse and for a fraction of the cost of traditional marketing methods. Start putting these tips to work for your business soon and watch how much of a difference a Facebook campaign can make!