Friday, February 8, 2013
You may not realize what exactly event marketing strategies are, but you have most asssuredly been inundated with these marketing campaigns and probably have participated in one or two in your lifetime. What is event marketing? Event marketing are promotional events that are sponsored by a company or brand that utilize giveaways, prizes, and entertainment for free, so that those that receive the freebies will remember the name of the company who gave them the prizes. This is a very cunning and effective strategy that can potentially gain your company new customers, retain past customers, and drive future sales.
There are quite a lot of examples of event marketing technology ideas. If you have ever gone to a concert or a sports event, and stopped by one of the stands for a free energy drink, or won free hats and t-shirts from a radio station, or free samples from a restaurant, you have participated in event marketing. By putting up a small amount of capital to cover the cost of the giveaways, those companies will see greater business in the coming months when those customers -- satisfied with their gifts -- decide to return their patronage to the company.
If you would like your company to participate in a strategic campaign of event marketing, you can learn more about event marketing here, or you can innovate your own idea for an event, and show the unique appreciation that your company has for your customers.